Aurea Email Marketing. Reaching the inbox isn’t enough anymore. Customers today demand – and respond to – highly personalized engagement. And email marketers are struggling to deliver. Aurea Email Marketing changes that. ![]() Around 2 in 3 Americans Have or Will Take Vacation This Summer More Americans traveled for leisure last summer than have done so since the summer of 2008. We make it easy to truly reach and connect with your audience again and again, so you’re not just sending them emails — you’re driving conversions. With Aurea Email Marketing, you can: Engage with your customers through powerful email automation, sending truly dynamic, personalized communications based on their real- time behavior. Build even better campaigns by consolidating insight from all your digital channels — from CRM and ecommerce systems to your web analytics platform. Maximize the performance of all your email programs through simple and powerful content scoring, delivery monitoring, and campaign analytics. Prefer the flexibility of a cloud- based solution? ![]() That’s why we created Lyris HQ. Need your installation on- premise instead? Choose Aurea List Manager (LM). Either way, you get everything you need to: Listen and understand your audience. Gain a rich picture of each individual customer, from Web, mobile, and social behavior to purchase and interaction history.
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